Blogging is an instrumental part of your content marketing initiative, but there are certain things that need to be in every blog post for it to be a successful marketing tool. Here are 10 ways to make every blog post as magnetic as a chocolate dollar bill.
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I recently conducted a small survey among my clients and prospects concerning the state of their online marketing efforts, and I learned three things: 1. Most every business has a website; 2. People have little direction when it comes to [...]
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I don’t know about where you live, but in Kansas City, tow truck drivers seem fairly aggressive in their “customer acquisition efforts.” Drive on any highway in Kansas City and you’ll see them. Perched on frontage roads and sitting in [...]
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I just met my ideal client. It’s great to have your ideal client defined in your marketing plan, but it’s simply magical when you meet one. She’s my ideal client for the following reasons: 1. She is a solo-preneur in [...]
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