Content Marketing
Content Marketing World Cleveland 2011
This is the first year of the Content Marketing World Conference and thrilled to bring you come pictures of Cleveland and the conference. Details of the conference are at contentmarketingworld.com (cc) Shashi Bellamkonda www.shashi.co Please credit as above if using this picture
5 Reasons Content Marketing is Effective
Article by TJ Philpott
Content marketing is a method of advertising on the internet that just about everybody uses in some form or fashion when working online. In fact many online marketers use this approach unknowingly but are still able to benefit from the great results it can generate.
Here are 5 reasons using content for the sake of marketing and branding online is so effective and why it should be a part of your marketing mix as well.
It Is NOT Pushy
Using content for advertising on the internet is not the usual ‘in your face’ approach that people have become accustomed to. The information you distribute is designed more to educate people on a particular topic without asking for anything in return. Quite naturally people will be more receptive to this approach.
It Serves the Reader
People will be more inclined to read what you distribute especially if it serves them in some way. This is their attraction towards reading any content to begin with! The ‘what is in it for me mentality’ is answered and satisfied by any information that entertains or educates readers in any way.
It Builds Reader Loyalty
The more information you produce, publish and distribute online the greater the loyalty you build with people. Every time you supply something useful WITHOUT asking for anything in return the greater the loyalty becomes.
It Makes You More of an Authority
As mentioned above the frequency with which you distribute information has a lot to do with the loyalty you develop with people. Another very important aspect of this however is that it strengthens your position online in terms of marketing and branding. You tend to build a greater exposure for both you and your business while also establishing yourself as more of an authority. The more you produce and distribute information about any one subject the more you become associated with it. It is at this point that you are ‘branding’ yourself with the readers.
Reader Becomes More Responsive
Using content to distribute freely and educate your readers makes your promotional efforts easier and more effective. When you do ‘offer’ a product or service the reader is therefore more responsive since they have now ‘educated’ themselves on the subject. Oh course the information they used to educate themselves was supplied by YOU!
Content marketing is one of the most effective means of advertising on the internet and is an approach that is used by a majority of online marketers. Although this strategy may be a little more labor intensive than most it is one of the best to use in terms of online marketing and branding. The 5 reasons discussed here today as to why using content for advertising purposes is so very effective can not be argued. The ability to not only create a more deep rooted exposure for yourself and/or business but also build credibility is what makes this approach so unique and highly effective. It therefore would seem investing more time and effort in developing content makes better business sense since the results of your efforts are greater and last longer as well.
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Content Marketing question by Tuffdood Tuffdood: Why is sexual content In Games so frowned upon in countries?
I mean as a society they have agreed that the blood and gore is ok, but sexual content is not. I mean How did we get to that point anyway? I look at it as a social normal. I mean i have nothing against any sort of violence in games, but you have to find it kinda funny that we’re trying to push the norm on sexual content rather than killings. Very very few games If any with full blown porno have ever hit the market. I can’t even recall one.
Content Marketing best answer:
Answer by Kevin
Well…
Consider the gaming market and think about WHO buys the games more so than who usually ends up playing the game. There are laws which state an age at which children under a certain age may or may not purchase pornography and you can hardly think that a parent would purchase such a game on a child’s behalf which games already have maturity content i.e. violence ratings so… Games would have hardly hit the market in a pornographic fashion when they already take enough heat being violent.
ANSWER: There’s not a big enough market for what you suggest. Once the market sufficiently grows then the manufacturers will find a way to circumvent or change the present laws. Things evolve slowly, give it time and you’ll see it all for sale.